UNIT9 Fuses AR, Collectibles, and Live Experience for Kinder Joy & Stranger Things Campaign
December 9, 2025
Ferrero’s Kinder Joy has partnered with Netflix’s Stranger Things and Funko POP! for a global 360° campaign, produced by UNIT9, that brings the cult series into the real world through digital, experiential, and film activations.
The campaign brings together Stranger Things lore with Kinder Joy experience and FunkoPOP! collectibles, creating a brand experience that fans can discover, play, and share worldwide.
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“This campaign set out to do more than advertise a globally renowned chocolate product – it was about building a set of experiences, in true Stranger Things style, that fans could truly take part in,” said Manuela Mesrie, executive producer at UNIT9. “From AR to live activations, every element was designed to invite audiences into the story in playful, unexpected ways.”
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