Love Song's Justyna Obasi Directs Cinematic Valentine’s Day Campaign for Tiffany & Co.
February 17, 2026
Tiffany & Co. is marking Valentine’s Day with a short film built around its HardWear collection. Directed by Emmy-nominated filmmaker Justyna Obasi and starring actress Adria Arjona, the campaign continues the brand’s association with cinematic storytelling. The campaign was produced by independent agency Love Song, with Cabin handling editorial and creative boutique The Trafik overseeing color and finishing.
It unfolds as a character-driven short centered on a single, dialogue-led exchange between two partners. Pieces from Tiffany's HardWear line are integrated throughout the scene, appearing naturally within the couple’s styling and movement. The spot frames the collection as an expression of emotional strength, linking the jewelry’s structured design to the steadiness required in long-term commitment.
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