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H/L Brings Lunar New Year Traditions to Life with Toyota "Prosperity Boxes" Campaign
February 18, 2026
H/L and NorCal Toyota mark the Year of the Fire Horse with a month-long cultural initiative designed to extend far beyond parade sponsorship. While Toyota remains a long-standing supporter of the San Francisco Chinese New Year Parade and Festival - one of the largest Lunar New Year celebrations in the United States - the campaign centres on celebrating the community itself, joining a heartfelt cultural moment through sustained, locally rooted engagement that culminates during parade weekend.
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