Partizan Animation Director Clara Bacou Talks World-Building As Storytelling

With a varied career that has transported her from digital art experiments to stadium-filling visuals and immersive AR experiences, Partizan Studio animation director Clara Bacou shares the designers and directors who inspire her and why curiosity, collaboration, and adaptability are at the heart of her craft.

"I love that working in digital art and 3D animation allows me to blend pure imagination with technical problem-solving; it’s both art and engineering."

What has your career journey been like so far?

It’s been less of a straight line and more of a constellation with every project connecting in ways I didn’t see coming. It’s been a blend of storytelling, design and technology starting with personal digital art experiments that evolved into creating large-scale visuals for global stages, high-profile brand campaigns, and immersive AR beauty and fashion experiences.

I’ve worked across music, fashion, gaming, and luxury, always looking for ways to merge craft with cutting-edge tools. My path has never been linear; it’s been shaped by saying yes to unconventional opportunities and diving headfirst into emerging technologies. Along the way, I’ve learned how to adapt my artistic voice to wildly different contexts, from visuals towering over 60,000 people in a stadium to AR filters worn on a single face, without losing my sense of play or curiosity.

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