Arts & Sciences’ Mike Warzin Directs "The End of Adolescents" for Old Spice

While toxic boy mom culture is a hot topic right now (thanks to Brooklyn Beckham’s 821-word takedown of his famous parents), Old Spice delivered a satirical masterclass in how not to mother long before Posh Spice took to the dancefloor.

Its 2014 ad, “Mom Song,” saw helicopter mothers literally clinging to their sons as they pursued romantic relationships, because Old Spice had sprayed their boys into men.

Twelve years later, Procter & Gamble’s men’s grooming brand is feeling more wholesome as it follows up “Mom Song” with an R&B anthem that offers a healthier perspective on mother-son relationships, as it promotes its new Swagger line of products.

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