Hummingbird and Crayola Celebrate Creative Self-Expression

Crayola is putting creativity at the center of its latest campaign by showing how a single child’s drawing can ignite a movement.

The brand’s new “Creative Acts of Color” initiative grew out of its ongoing “Campaign for Creativity” and was sparked by a piece of art called “Colors of Emotion,” created by a 9-year-old girl named Caydence from Texas. The brand invited people around the world to be inspired by Caydence’s drawing—and choose a color and express themselves in their own way, leading to a wide-ranging celebration of creativity across mediums.

The idea quickly spread beyond the original artwork. More than 70 people from at least six countries shared their interpretations, posting everything from paintings to music to dance under the hashtag #StayCreative. Each contribution reflected an individual response to Caydence’s drawing, reinforcing the campaign’s core belief that everyone has the ability to express themselves through color and art.

At the heart of the project—created by Dentsu Creative and dentsu X—is a message about the emotional power of color. Crayola cites proprietary research showing color can spark creativity and unlock feelings that drive self-expression. The company positions this effort not just as a marketing campaign but as an educational platform to reframe creativity as a life skill, one that can nurture growth and connection across ages and cultures.

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