H/L Blends AI and Authenticity in Their Latest Toyota Campaign Starring Brock Purdy
September 17, 2025
Brock Purdy just brought AI into the spotlight, and this time it’s off the field.
Independent agency H/L has rolled out a new campaign for the Northern California Toyota Dealers featuring 49ers quarterback Brock Purdy.
"See Red" blends AI visuals with live-action scenes and interactive experiences to highlight Toyota’s vehicles and Purdy’s personality.
Filmed at the 49ers facility and on sound stages, the spots combine practical production with AI-enhanced effects.
H/L ECD Dallas Baker shared with DesignRush how "See Red" is a metaphor for Toyota red.
It represents "the Faithful in the stands" and "the intensity that fuels 49ers football."
"We could have shot it straight, but by combining live action with AI, we created a dreamlike environment that amplifies that focus and passion, and makes the Toyota connection feel larger than life.”
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