Camp + King’s Campaign for Grove Collaborative in ForbesMay 12, 2022
Camp + King's new work for Grove Collaborative is a multi-channel brand campaign featuring Drew Barrymore that applies an optimistic approach to plastic use and recycling awareness. Says Jamie King, Camp + King's Partner and Chief Executive Officer, "The result is a campaign that doesn’t sound preachy but creates a little bit of a smile and inspires people to change behavior. I think that is really a breakthrough for sustainability messaging, and very Grove-centric." Featured in Forbes!