Boomshot’s Tommy Button Edits Like a Swiss Army Knife

Editor Tommy Button – yes, we know, that's a great name for an editor – has a background firmly rooted in TV commercials, but don’t let that fool you. Since moving from the legendary New York creative editorial boutique Crew Cuts (now known as The Post Crew) to Boomshot in 2022, Tommy’s work has morphed from top-shelf commercials (many with a bent towards comedy) to fast-paced, action-packed content for brands like NASCAR, the United States Tennis Association, Fox Sports, the SEC Network, FanDuel and many more.

Boomshot, which launched in 2016, was founded by sports freaks who know what these high-speed brands need to stay entertaining, relevant, and persuasive. Its work ranges from brand tie-ins with sports programmers to promotional spots driven by real-time sporting events and fans’ insatiable thirst for the most awesome plays, shots, and scores available.

The Howler pinned Tommy down recently to talk about his transition from scripted commercials to the land of sports and promos. An NYU grad who’s hooked on stuff like “The Simpsons” and New York Knicks basketball (trust us, it takes guts to be a Knicks fan), he likes to think his work passes what he calls ‘the bar test.’ Read on to see just what he means.

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