Arts & Sciences Directors Adam & Dave Direct Humorous and Human "You’ve Got Options" Campaign for Zocdoc
January 14, 2026
Developed with 72andSunny, the campaign uses humour and vignettes to explore how patients look for healthcare providers that fit their individual needs.
Zocdoc, the healthcare platform that connects patients to care, has launched its 2026 US campaign, 'You’ve Got Options.' Developed in partnership with creative agency 72andSunny, the campaign infuses humour and humanity into the deeply personal process of finding the right healthcare provider.
In a healthcare system where patients are too often forced to take what they can get, Zocdoc’s 'You’ve Got Options' campaign champions the power that comes from choice. Built around the idea that there’s no such thing as the singular 'best' doctor — only the best doctor for each particular patient — the campaign celebrates the deeply personal nature of finding the right healthcare provider. It showcases that Zocdoc helps patients find the right fit, whether they need a dentist who makes them feel safe, an eye doctor who matches their mood, a therapist who really listens, or a PCP who won’t rush them out the door.
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