Arts & Sciences' David Dearlove Directs The Jolly Hog’s First-Ever TV Ad
May 27, 2025
With the tagline “Three brothers. One obsession,” The Jolly Hog’s latest brand film hilariously captures the passionate, and slightly obsessive, energy behind its beloved sausages.Directed by David Dearlove of Arts & Sciences London and created by Joyful & Triumphant, the ad stars founders Olly, Josh, and Max Kohn as they enthusiastically overshare the meticulous details of their craft.
The film opens in The Jolly Hog conference room, where the trio leans in eagerly after a simple question, “How do you get them so tasty?” sparking an unstoppable monologue about premium cuts, spices, and sausage sorcery. Their boundless zeal barrels into everyday situations, parent-teacher meetings, funerals, hospital rooms, even a bank robbery, proving nothing can stop the Kohn brothers from spreading the good word of sausage.
Director Dearlove and writer Billy Faithful teamed up to amplify the humor, pushing the situational comedy of this spot to absurd heights. By grounding the script in the family-owned charm of The Jolly Hog and its top-tier ingredients, Dearlove cinematically contrasts the straightforward voiceover with increasingly outlandish visuals, culminating in the woman from the opening scene, exhausted by the brothers’ crescendoing sausage enthusiasm, yet still a devoted fan of The Jolly Hog products. The film wraps with a final reveal: the introduction of The Jolly Hog Bacon.
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