WW7's David Shafei and Coinbase Believe Money Is Happier When It’s Digital

February 23, 2024

World War Seven Director David Shafei lets the much-ignored penny finally have its digital day in “Money Is Happier When It’s Digital.” Using a combo of practical effects and VFX to bring Honest Abe to life for Coinbase, the spot argues that the classic currency would be happier in digital form.

Head to shots to read more about the campaign!