World War Seven Director David Shafei on GEICO’s Super Bowl LVIII Campaign

February 15, 2024

“It was one of the most joyful commercial processes I’ve ever been a part of. GEICO had so much confidence and trust in The Martin Agency and the production, and themselves, really. They never shied away from pushing the work.”

World War Seven’s David Shafei talks with shots about directing GEICO’s “Legend Of The Lizard,” a documentary that answers one of the greatest brand mascot enigmas: where did the GEICO Gecko come from?

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