The Work That Made Love Song Director Max Weiland

February 29, 2024

"UK-based director Max Weiland grew up on set with his director father and began his career as an advertising agency creative at Fallon London and 18 Feet & Rising before becoming a director. As a commercial filmmaker, he is known for creating conceptually exciting ideas that stick. Throughout his work, anarchic worlds are devised around characters full of human charm, leading audiences to connect with his films immediately.

His first short film, 'An Arm’s Length,' premiered at the SXSW Film Festival and won Max a Cannes Lions for Best New Director. Max was nominated for a VMA for Best New Director for directing the first music video for Elton John’s iconic song, 'Tiny Dancer.' He has also made artfully enigmatic music videos for artists The Vaccines and Rejje Snow. Max’s commercial repertoire includes campaigns for top brands like McDonald’s, Samsung, Miller Lite, Smirnoff, BBC, Chase Bank, and a Super Bowl commercial for Google."

“I think that’s our job as directors: to make work that feels effortless - simple films full of big characters, humanity, and joyous charm.”

In “The Work That Made Me,” Love Song director Max Weiland shares his father’s influence on his career, being over gimmicky film transitions, and a recent labor of love he is especially proud of. Head to Little Black Book for more.