Park Pictures' Nathan Price Directs E*TRADE's "Trading Through The Ages"
July 28, 2026
E*TRADE from Morgan Stanley today announced the rollout of spot trading in digital assets, giving eligible clients the ability to buy, sell, and hold Bitcoin, Ethereum, and Solana directly on E*TRADE’s award-winning platform in partnership with zerohash, a leading digital asset infrastructure provider.
The launch comes on the heels of several platform enhancements for investors at every stage of their financial journey, from those just starting out, to active traders, to those saving for the long-term. [...]
“It’s an exciting time for E*TRADE clients with all we are delivering to enhance our product offering and turbocharge the client experience. With the rollout of crypto trading on E*TRADE, we’re advancing our digital assets strategy and bringing new capabilities to clients in an integrated way,” said Chad Turner, Head of Morgan Stanley Wealth Management Platforms. “E*TRADE has a long tradition of delivering powerful tools and innovative investment offerings that put clients in control of their financial lives.”
According to Morgan Stanley Wealth Management’s most recent Pulse Survey, when asked what matters most when choosing a platform to trade crypto, the top response among investors was an established company they can trust3. With E*TRADE playing a critical role in the Morgan Stanley Wealth Management ecosystem, clients benefit from innovative digital tools paired with world-class research and insights from Morgan Stanley thought leaders.
“Our clients’ needs are evolving, and they want to invest, trade, bank, and plan for the future all in one place,” said Matt Jones, Head of E*TRADE from Morgan Stanley. “Whether they’re buying their first share, exploring crypto, participating in an IPO, or planning for retirement, our job is to meet them where they are — with the confidence and trust that comes from being part of Morgan Stanley.”
Nathan Price, Park Pictures director, says, “It’s a film about the underdogs of history who had the temerity to embrace the new. A goat herder, a princeling on the make, cash mad pirates, a Reagan-era PC day trader. We wanted you to feel their vividness — the character actors, the richness of costume and place, and a camera hungry for their energy, hungry for life.”
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