LOBO Executive Producer Su Constantine on Balancing Technology and Craft
November 3, 2026
Su Constantine is an executive producer at LOBO, an award-winning creative production studio and motion graphics powerhouse specialising in animation, design, mixed media, and live-action. Su first joined LOBO in 2016 as a producer in São Paulo, Brazil, before being promoted to EP in their New York office in 2024. She has played a pivotal role in producing many of LOBO’s high-profile campaigns for global brands like LG, Coca-Cola, Toyota, and McDonald’s, and has collaborated with agencies such as BBDO, FCB, McCann, and TBWA\Chiat\Day.
Su is instrumental in LOBO’s artistic and company growth, overseeing projects from inception to completion, mentoring artists and producers alike, and spearheading business development initiatives. Her wide array of skills, from transcreation to managing international teams, have made her an adept creative problem-solver. With a strong professional foundation in production, media, and advertising, Su brings a wealth of knowledge and curiosity for new challenges to everything she approaches.
Su sat down with LBB to discuss her unconventional route into production, reflect on two decades in the industry and share her thoughts on the future role of AI
LBB> What first attracted you to production - and has it been an industry you’ve always worked on or did you come to it from another area?Su> I came to production by a fairly unconventional route. I started my career at Emap Advertising in London, selling and helping develop creative ideas across magazines, events, online channels, etc., for brands, but it wasn't until I moved to Brazil that I found production.
I originally went there to teach English whilst backpacking and ended up working with people in the creative industries. Through those connections, I met a well-known photographer, Bob Wolfenson, who thought I'd be a good fit for production. At the time, many international clients were travelling to Brazil to shoot, and there was a need for people who could bridge cultures and languages.
What started as a production assistant role quickly became a career that I've now loved for more than 20 years.
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