Ruganzu “Riggs” Howard Directs Locker Room Betrayal for Old Spice

February 2, 2024

Epoch Films director Ruganzu “Riggs” Howard helms a fresh-scented locker room nightmare in the latest spot from Old Spice’s “Men Have Skin Too” campaign. “How Could You” targets not just the men, but also the women who find themselves hooked by the appeal of Old Spice’s Total Body Deodorant spray and the lengths they’d go to for 24/7 freshness. Check it out in Ad Age!