Grindr’s First Commercial Campaign ‘My Tags’ From Florence

April 15, 2022

Wave your freak flag (tag) high! Florence's new work for Grindr 'My Tags' is the brand's first commercial campaign, a cheeky visual representation of the app's profile filters that allow users to filter prospective partners by common sexual interests rather than physical attributes. "Grindr’s new campaign is all about acceptance and inclusion," says Florence Executive Producer Ned Brown, "There’s nothing more healthy, liberating, and authentic than accepting people for who they are and letting them know it’s okay to express themselves fully." An Ad Age Creativity Editor's Pick!

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