Gravy Films’ Cameron Harris On Keeping the Human Touch in Advertising

June 3, 2024

What’s the most creative advertising idea you’ve seen recently?
Anything that’s not AI. Even the shitty ad for a hairdresser in a free local newspaper, or a mattress store commercial featuring an overexcited owner. Human-made! Not spat out by some cold, dead machine.

What website(s) do you use most regularly?

What’s the most recent piece of tech that you’ve bought?
AirPod Pros. Not the amateur ones. Someone told me you could use your voice to text while grocery shopping, and I was all in. “Hey Siri, text my wife and ask if we’re out of lemons.” The best part is Siri’s monotone reply in your ear, “How the hell would I know?”

What product could you not live without?
Something that takes the stress away and doesn’t add to it. Like a gummy.

What’s the best film you’ve seen over the last year?
Everything is Illuminated, by Liev Schreiber. Love that little film. We watched it with the kids to show them where my wife grew up, in Ukraine. Sending all love and support to the amazing filmmaking community there — Ukraine is one of the most innovative and creative countries in the world. Slava Ukraini!

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