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Conscious Minds Joins Jack in the Box’s Roster of Agency Partners
March 23, 2022
Great to see Conscious Minds Studios featured in this Ad Age piece about Jack in the Box's roster of agency partners! "Conscious Minds will be helping Jack in the Box set up what CMO Ryan Ostrom calls "Curly Fry Studio," a content creation hub focused on social media content that is more entertainment and lifestyle-centric than sales-focused. "It's really easy in this business to create content that's focused on the limited-time offer," Ostrom said. "Well, once that limited-time offer goes away, what are we going to talk about? This allows us to create content that people want to pay attention to and explore. It's less about the product and more about the brand."