ArtClass' Vincent Peone Directs Documentary-Style Perdue Campaign Challenging Buffalo’s Wing Obsession

Few foods dominate the Big Game like chicken wings. In 2025 alone, Americans devoured more than 1.47 billion wings, according to the National Chicken Council. That cultural truth sits at the heart of Perdue’s latest campaign, “The Next Best Wing,” created with Colle McVoy, which smartly leans into the tension between convenience and tradition at football’s biggest feast.

And if you’re going to make a claim about wings, there’s only one place to do it. Buffalo, N.Y. The birthplace of the Buffalo wing is a city where opinions are strong, loyalties run deep, and culinary heresy is not taken lightly. Rather than trying to outdo the city’s legendary wing joints, Perdue chose a more self-aware approach. The brand launched a citywide takeover designed to argue that its Air Fryer Ready Crispy Wings may not replace Buffalo’s barroom classics, but they just might earn a seat at the table.

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