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Ad Age Creativity: HB Films and Matt Hoffman’s powerful film for Michelob Ultra
November 1, 2022
HB Films’ Matt Hoffman directed a powerful new film, “The Story of Kathrine Switzer,” for Michelob Ultra in partnership with the Women’s Sports Foundation, a not-for-profit devoted to promoting access to athletic programs for women. The piece honors Switzer, the first woman to run the Boston Marathon in 1967, and details how one woman’s courage ignited a movement that changed the world.
Read the full story in Ad Age.