WW7's Lizzy Born Directs Mindy Kaling in Maybelline’s First Comedic Spot

February 26, 2024

“Working with Mindy Kaling was a career highlight. Her comedic writing and performances are so influential and singular; it was an honor to collaborate with her. We wanted to elevate traditional beauty advertising with a comedic perspective. The aim was for Mindy to confront the concept of aging beauty in a way that felt fresh and true to her.”

World War Seven’s Lizzy Born directs the first-ever comedic campaign for iconic beauty brand Maybelline New York. The funny film features Mindy Kaling showcasing a new style of natural product shots, Lizzy’s comedic chops, and her keen eye for style. Head to shots to watch the entire campaign!