Vince Peone On Ambitious Branded Content and Pioneering Web Series

May 15, 2024

“Vincent ‘Vince’ Peone co-founded the production company ArtClass in 2018 with long-time executive producer and friend, Geno Imbriale. An Emmy-winning commercial director in his own right, he was also a founding member of CollegeHumor Originals. There, Vincent pioneered the online sketch comedy scene and helped the channel garner tens of billions of views before taking his talents to the branded content space, earning six Webbys and winning Telly, Clio, and ProMax awards along the way.

In the commercial space, he’s created custom content for films like ‘Spiderman: Far From Home,’ ‘Star Wars: Rise of Skywalker,’ ‘The Post,’ and many more, and helmed the launch of several series at the forefront of branded entertainment, including Vogue’s ‘73 Questions,’ and Ryan Reynolds’ original Snapchat series, ‘Ryan Doesn’t Know.’

Speaking to LBB’s Ben Conway, Vincent discusses blurring the lines of branded content, being a cheerleader for every actor he directs, and maintaining his love for the process, regardless of the format.

LBB> What creative content, ads, films, shows, etc., inspired you most growing up? And how did you take your first steps into filmmaking and comedy?
Vincent> I grew up on the Coen Brothers – films like ‘Fargo’ and ‘The Big Lebowski’ were the Holy Grail for me. Those films are still my comedy compass because of how effortlessly they used characters to drive a story. My favorite shows, and to a smaller extent my favorite commercials, use this formula too.”

Read the full feature in Little Black Book.