TillSow Studios Launches Juneteenth Campaign For Documentary Film "Time II"

#TimeIIWatch is a revolutionary hybrid campaign from Rich Time Productions in association with TillSow Studios that turns viewership into collective action

Justice advocates Sibil 'Fox' and Robert 'Rob' Richardson - stars of the Oscar-nominated documentary TIME (2020) - return with #TimeIIWatch: A Juneteenth Campaign for Freedom, a bold new initiative launching alongside their sequel, TIME II: Unfinished Business. Timed for Juneteenth, the campaign reimagines the meaning of freedom in America today.

Fuelled by the declaration 'To Be Free is to Free Others,' #TimeIIWatch invites more than one million participants to join a nationwide hybrid watch party experience. Combining community screenings, live-streamed conversations, and localised organising, the campaign turns film viewing into civic action.

TIME II marks the directorial debut of Fox Rich, who captivated audiences as the family matriarch in TIME. “If TIME was the cry, TIME II is the call,” says Rich. “It’s a mirror exposing cracks in the justice system and a megaphone confronting mass incarceration.”

Rob Rich, who served 21 years at Louisiana State Penitentiary (Angola), adds, “This isn’t about algorithms or royalties—it’s about people power. Freedom isn’t free, and this campaign asks audiences to invest their voices.”To amplify its impact, the campaign will donate $1 from every watch party registration to the Amistad Research Centre - the nation’s largest independent Black archive - with a goal of raising $1 million to preserve vital Black narratives at a time when they are increasingly under threat.

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