Studio Stories: 26 Years of Imaginary Forces

April 21, 2023

“Sometimes we don’t even realize how much we know because of all our years of experience. It’s all about keeping that outsider, intuitive, innocent worldview throughout what comes next to thrive in the next set of cultural or technological waves.”

Imaginary Forces founders Peter Frankfurt and Chip Houghton share the origin story of IF after 26 years in the business. Check out how they grew IF from the ground up and their plans for the future in Motionographer.