SLMBR PRTY and Victoria Rivera for McDonald's

May 23, 2023

“We wanted to get honest, candid opinions on the heat level of the spicy menu that could lead to debate and laughs amongst the group. Because as we know, Latinos have different tolerance levels of spicy,” said Rivera. “First and foremost, I wanted the group of friends to remind us of our own.”

SLMBR PRTY and director Victoria Rivera partner with Alma and McDonald's to ask Sí Pica o No Pica’ in three new authentic spots. Check it out in shots!