RadicalMedia’s Dave Meyers and Nomad’s Jai Shukla Deliver a Vibrant and Cinematic Spot for Depop

Depop is highlighting the ways in which personal style can support everyday life for “Depoponomics.” The campaign spotlights functional aspects of the resale platform, including fee-free selling, that help consumers earn extra income. The effort aims to attract new users as consumers continue to deal with financial constraints and economic uncertainty. [...]

At the center of Depop’s campaign is a 30-second spot that begins with a woman expressing that she is strapped for cash, before a friend advises her to start selling her preloved fashion on Depop. As the woman begins taking photos of clothing and accessories to post on the platform, the items transform into cash. The ad is set to “Millionaire” by Kelis, who also makes a cameo at the end of the video, and is directed by music video director Dave Meyers.

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