PHNTM and Coke Take Over the MSG Sphere

November 21, 2023

PHNTM partners with Coca-Cola to take over the MSG Sphere in Las Vegas and create a futuristic flavor using Artificial Intelligence. The Sphere takeover is just one element of Coke’s latest effort to appeal to Gen Z that also includes new limited-edition flavors like Coca-Cola Y3000 Zero Sugar, which the brand has dubbed its “first futuristic flavor co-created with human and artificial intelligence.” Learn more on Digiday!