Partizan’s Warren Fu Directs and Modern Post's Danielle Schneiderman and Graham Patterson Edit “Queen of Cash” for Verizon

Fresh off her massive Love Island victory and with the highly anticipated reunion just around the corner, Trinity Tatum is partnering with Verizon for her very first brand partnership since leaving the villa. This bombshell social-led campaign from Partizan continues Verizon’s knack for nabbing top talent first—following recent partnerships with rising stars Connor Storrie and Stephen Kalyn.

‘Queen of Cash’ flips the script on classic royal tropes, reimagining Trinity as a modern, empowered queen taking viewers on a "rich montage" through her palace. Bringing the confidence and charisma that made her a breakout star, the spot follows her through an extravagant world of opulence, reinforcing the idea that getting rewarded with dollars should feel just as satisfying as spending them.

Known for his cinematic eye and visually striking storytelling, acclaimed director Warren Fu (whose highlights include iconic visuals for Dua Lipa, Daft Punk, and Doja Cat/SZA) brings his signature style to the campaign, creating a social-first piece that feels more like an entertainment moment than a traditional brand ad.

While the creative leads with culture, it highlights Verizon Dollars, a first-of-its-kind benefit giving eligible customers 3% back every single month—just for being a customer. Rolled out in July, Verizon Dollars can be applied toward new devices and accessories or boosted for up to 5x value across major retail, travel, dining, and lifestyle brands.

To make the creative launch even more rewarding, Verizon will surprise select Instagram commenters on launch day with gifted Verizon Dollars. In the upcoming days, a “Royal Treatment” sweepstakes will give loyal customers the chance to win the same Motorola Razr, the actual custom bejeweled phone case, and a recreation of the press-on nail kit that Trinity wore on set.

This programme is a key component of Verizon Shine, a customer loyalty platform that brings together epic weekly experiences, exclusive daily drops, and meaningful rewards designed to thank customers simply for being customers.

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