Partizan's Antoine Bardou-Jacquet Directs Immersive Oakley x Meta Super Bowl Debut
February 6, 2026
Oakley Meta makes its Super Bowl debut with “Athletic Intelligence Is Here, Parts One and Part Two”—a pair of immersive and intense 30-second spots from Mother L.A. They vividly showcase the capabilities of the brand’s AI Glasses. (Look for Part One in the first quarter. Part Two follows in the third quarter.)
Some highlights include legendary running back Marshawn Lynch skydiving toward a football while using open-ear audio to stream his Beast Mode playlist and Spike Lee employing slow-motion capture on Oakley Meta HSTN to film an epic dunk at Rucker Park. (That’s the iconic Harlem site known for high-level pickup games).
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Antoine Bardou-Jacquet of Partizan directed the campaign. “We chose Antoine for the vision he showed in his treatment, the effort he put into a pre-vis to support his treatment and past experience doing another global campaign with him that earned our trust in his attention to detail and desire to create a distinctive, iconic and beautiful film,” Graham says.
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