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Park Pictures’ Terri Timely Directs William Shatner in Cheeky, Fiber-Focused Super Bowl Spot for Kellogg’s
February 5, 2026
Legendary actor William Shatner, or 'Will Shat' as he is called in this ad, has teamed up with Kellogg’s Raisin Bran cereal to tackle America’s fibre gap.
That's right, in this Super Bowl campaign from VaynerMedia, Captain Kirk himself is transporting around the US, making poo jokes and ensuring that everyone is staying regular.
The spot is directed by Park Pictures' Terri Timely, and comes with a reminder that Raisin Bran can help your gut get back on track after indulging in mountains of food at your Super Bowl party this year.
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