MakeMake and Warner Bros. Set Next Shared Reality Screening With Willy Wonka & The Chocolate Factory

Cosm — the entertainment concern that melds old-school planetarium with state-of-the-art immersive technology in a new theatrical experience — will open Willy Wonka & The Chocolate Factory as its second so-called “shared reality” presentation in a multi-picture deal with Warner Bros.

Screenings of the iconic Gene Wilder-starring 1971 film start Nov. 21. They follow Cosm’s successful June debut of The Matrix for its 25th anniversary with that run recently extended through August.Shared reality, in contrast to VR and AR, doesn’t require headsets. Instead, it leverages Cosm’s proprietary technology, including its 87-foot diameter 12k+ LED dome and full-dome filmmaking capabilities to play films likeWilly Wonka in its classic format while the environment around it evolves with dynamic visuals and playful effects.

“The newest cinematic Shared Reality experience will transport long-time fans and families into the wonder of the renowned Chocolate Factory and deliver an elevated, multisensory experience that pairs boundary-pushing immersive storytelling with sweet treat tastings,” the company said.

Cosm, Warner Bros. and production and digital effects creative firms Little Cinema and MakeMake are collaborating on the series.

More on Deadline!