Madre's Carol Markowicz on Romanian Cinema, Good Coffee, and the Berries & Cream 'Little Lad'

Madre director Carol Markowicz says her favourite TV show is a "philosophical masterpiece", appreciates good coffee, and is inspired by Romanian cinema, as she reveals what's on her creative radar.

What’s the most creative advertising idea you’ve seen recently?
I want to be a bit nostalgic and say I was showing a friend an old campaign by Starburst, the Little Lad commercial, Berries and Cream. It’s so nonsensical. I remembered I'm obsessed by that and how much I enjoy the tone; so free, so careless of being explanatory.

What website(s) do you use most regularly?
Online newspapers. It’s a fast world, impossible to keep up with the news, but I like to believe I’m doing it.

What’s the most recent piece of tech that you’ve bought?
A fast, portable charger, because I’m always running out of battery.

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