Love Song's Walid Labri Directs Squarespace Campaign Featuring Oddball Entrepreneurs
October 30, 2025
Launching a website has rarely looked this weird—or this fun.
Squarespace’s latest brand campaign takes its “Change Your World” idea—launched last year— and cranks it up, spotlighting three delightfully oddball entrepreneurs who’ve built their dream ventures using the platform. Made in-house, the new short films—“Ohm,” “Goth” and “Skydive”—were directed by Walid Labri of Love Song and revel in the comic extremes of starting something new online.
Each vignette zeroes in on a wildly specific passion project: a thrill-seeker who transforms her home into a skydiving school; a goth who reinvents office fashion in her own dark image; and a wellness devotee who finds balance through tech-enabled serenity. The tone is tongue-in-cheek but lovingly crafted, with Labri’s cinematic touch lending the stories a glossy, surreal energy.
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