Love Song's Louis McCourt Directs Heartfelt Christmas Campaign for Virgin Media O2

Telecommunications company O2 has unveiled this heartfelt holiday campaign, Give Time, created in partnership with creative agency of record, VCCP, which centres around the importance of time spent with loved ones. Sitting at the heart of the campaign is this touching 40” film directed by Louis McCourt through Love Song, the spot follows a family over the course of a year as they share a variety of experiences together.

Based on the insight that many people can’t remember what they were gifted last Christmas, the campaign reinforces what makes the brand's Priority loyalty scheme so special: the joy of shared experiences, available to every O2 customer this Christmas and beyond.

More on shots!