Love Song’s Elliott Power Directs a Black-and-White Ode to UK Football Fans for Sky Bet

Gambling company Sky Bet kicks off the football season in this 60-second spot.

The black-and-white film opens with a crowd of football fans reacting to the game unfolding in front of them in slow motion.

Faint cheering is heard in the background as a voiceover says: “Not everyone gets this. Last-minute winners. Promotion in slow motion.”

The fans react to losing as well as celebrating their wins together, at the stadium, in the pub and even on a coach.

It was directed by Elliott Power through Love Song.

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