Lost Planet Editorial’s Saar Klein Gives Insight to His Creative Life

May 22, 2024

“Lost Planet editor Saar Klein talks of his love for bikes, ‘Beef,’ and being bold, as he reveals what’s on his creative radar.

What’s the most creative advertising idea you’ve seen recently?
I enjoyed the Christopher Walken ‘Talkin’ Like Walken’ BMW spot, and the VW ‘An American Love Story’ ad. Neither one is groundbreaking work, but both are well-executed and effective.

What website(s) do you use most regularly?
Google. It helps me figure things out. And YouTube videos for DIY home plumbing, or understanding the cosmos.

What’s the most recent piece of tech that you’ve bought?
The iPhone 15pro (for the camera) after my old iPhone was left on the roof of the car. And a gold-plated digital Casio watch. Groundbreaking tech from the 80’s.

What product could you not live without?
I keep bicycles in every city if I spend a bit of time there. I love to discover places on two wheels. Actually, this reminds me that there is a rusty Bianchi locked to a tree in Paris that has been there for at least three years. Somebody, please oil it.

What’s the best film you’ve seen over the last year?
I loved Kristoffer Borgli’s ‘Dream Scenario,’ and his previous film, ‘Sick of Myself.’ I was especially impressed by the editing. Kristoffer is credited as the editor, so good job, Kristoffer. If you ever decide to change editors, I’m your man!”

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