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IndependentMedia’s David Frankel on Using Iconic Brands to Enhance the Storytelling in "The Devil Wears Prada"

May 28, 2026

Twenty years ago, director David Frankel scored a box office hit with The Devil Wears Prada, which became a cultural juggernaut and inspired a generation of young people to pursue careers in fashion. Now, the filmmaker has once again immersed himself in the world of Runway magazine to bring us The Devil Wears Prada 2.

The sequel, which has raked in nearly $500 million since its theatrical run began this month, reunites an all-star cast, including Meryl Streep and Anne Hathaway, and features cameos from Lady Gaga and Donatella Versace, among others.

As in the original, myriad brands—the likes of Mercedes, Google, Dior, Starbucks and Samsung—are in the mix, too.

Read the full interview on Muse by Clios!