In Ad Age: “Agency Culture—Why Clients Should Care About the Team Behind the Work”

In Ad Age, Elizabeth Furze, CEO of North America at AKA, writes about something that rarely comes up in a pitch room: culture.

Clients rightly focus on ideas, capabilities, pricing and past work. But the way a team works together — how it collaborates, supports one another and handles pressure — ultimately shapes the work that reaches the market.

Her piece makes the case that if culture sustains creativity and resilience inside an agency, it should matter more to the brands choosing who to partner with.

Read the full article in Ad Age!