Greenpoint's Mister Directs Delightfully Unhinged Campaign for Peelz Citrus

Peelz Citrus and Party Land are launching 'Nothing Peelz Better,' a multi-platform campaign that gives fruit advertising a burst of fresh attitude. Instead of the sing-song wholesomeness, lunchbox tropes, and farm clichés, the campaign uses humour, obsession, and a little chaos to position Peelz as a culturally relevant snack. [...]

Directed by Mister (Miche Sieg and Rose Chirillo) of Greenpoint Pictures, the spot is cinematic, vibrant, and a little chaotic. The integrated campaign, consisting of TV, OOH, social and digital elements, is designed to be something you can’t look away from (or stop 'peelzing').

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