Gravy’s Cameron Harris Directs Maura Higgins in a Playful St. Patrick’s Day Campaign for Uber

St Patrick’s Day festivities can be an endurance test. And to mark the occasion where Americans have been known to guzzle 13 million pints of Guinness, Uber is opting for a different tack.

With Mother New York, the brand has chosen to focus on the point when the celebrations end. ‘Uber IrishXit’ is the new campaign that takes its name from UberX and folds it into the delicious ritual of slipping away without the fuss of goodbyes. While plenty of brands attached to St Patrick’s Day are trying to get people into the party, this work featuring Irish reality star Maura Higgins is built around getting them out of it.

The campaign launches with a 45-second film, ‘Where’s Maura?’, directed by Cameron Harris of Gravy Films. In the spot, Maura has Irish-exited the Uber campaign set itself, leaving chaos to unfold while she relaxes at home in a bubble bath.

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