Gravy Films director Laura Murphy brings Martha Stewart, Lil Yachty, and T.O.P. into their K-eras

Queen of celebrity marketing (and subject of Netflix doc “Martha”) Martha Stewart takes a break from lighting up with Snoop Dogg to instead get high on Korean programming on Netflix. In the streamer’s ad, Stewart goes full fangirl—sporting T-shirts, salivating over leading men, openly crying and gaining the incredible strength to move a stationary vehicle—without learning a word of Korean. The clever tagline, “You don’t have to speak it to love it,” highlights the continual growth of international content in the U.S. via streaming.

More on AdAge!