Frost Bank’s ‘Unexpectedly True Stories’ Get a Cinematic Spin from Nalle Sjöblad

Mini-movies about the surprising lengths bankers will go for their customers.

Who wants to see a banker dive into a storm drain to retrieve a customer’s check?

Frost Bank obliges in the first spot below, one of three “Unexpectedly True Stories” rolling out this week across Texas from McGarrah Jessee and director Nalle Sjöblad.

Of course, all banks tout customer service. But Frost’s commercials stand out. Its bright, breezy narratives connect without over-promising.

At their core, these tales feel real. And the V.O. studio cut-backs add an extra layer, giving the campaign an instantly recognizable signature.

Director Sjöblad is becoming a master of sardonic style, scoring in recent months with Sanpellegrino’s Sopranos reunion and New American Funding’s “Hell Yeah!” hijinks.

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