Frame48 Conjures Intense, Elemental High-Pressure Tests for Lazer’s "Hell & High Water"

In direct contrast to the snappy elegance of their recent film for Sonos, the crew at LA 3D motion house Frame48 conjures two elemental torture tests to showcase the impact protection of Lazer’s cycling helmets.

Tom Teller, ECD at Frame48: “We pitched a simple idea: give each helmet its own world. The Sphere lives in a charged electric storm built for the speed of the road, while the Impala carves through a sculpted desert built for the chaos of the trail.

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