Florence’s Anthony Pham directs playful “Crocumentary” campaign

“Crocs have become so ubiquitous, and the way people wear them is so varied; this campaign celebrates how Crocs have come to play a role in the lives of every kind of Crocs-lover.”

Florence teams up with Highsnobiety and Crocs for a playful three-part campaign directed and photographed by Anthony Pham. Self-styled as a 'Crocumentary,' the campaign parodies the nature docuseries while detailing how diversified Crocs-lover can be.

Read all about it on shots.