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Epoch's Matias & Mathias Direct a Hilarious Spot for Olga Basha Jeans
October 16, 2025
A young woman remains besotted with a new love interest despite his disgusting habits in this hilarious and slightly off-putting spot from the New York denim brand.
Directing duo Matias & Mathias of Epoch Films bring their irreverent storytelling to this playfully grotesque campaign for New York–based denim brand Olga Basha.
Packed with dry wit and comedic timings, the film, titled New Jeans, follows two friends at lunch as one of them spots her latest love interest through the window. At first, he seems like a real catch, but soon starts to very publicly display some questionable habits.
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