Epoch’s Kate Hollowell Directs a Genre-Bending, Music Video-Inspired Campaign for Instacart

Remember Instacart’s Super Bowl ad with Ben Stiller, Benson Boone and ordering bananas? The company’s sold more than 1.8 billion bananas and received millions of Shopper Notes specifying how ripe customers want their fruit. Details like this matter, so the brand launched a trio of ads that highlight features to help accommodate customer requests. We watch fans transported into music videos. [...]

The campaign was created by BBDO Chicago, Instcart’s in-house team Local Produce and director Kate Hollowell of Epoch Films.

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