Epoch Films Director Carl Sundemo’s Top Creative Influences
January 30, 2025
What’s the most creative advertising idea you’ve seen recently?
One would be my two daughters’ well-executed, next-level gas lighting campaigns for staying up past bedtime. Another is Telstra’s series of 26 stop-motion spots, directed by Jeff Low, masterfully balances craftsmanship with the non-argument, “better is better”. This is stupid where I want it to be.
What website(s) do you use most regularly?
Timanderic.com. I watch for a couple of minutes before making any stressful phone call.
What’s the most recent piece of tech that you’ve bought?
A soldering iron to name-tag things.
What product could you not live without?
The digital deck. My job would be so annoying if we had to go back to printed treatments backed in shiny folders (which, in reality, is a digital deck too, but you get the idea).
What’s the best film you’ve seen over the last year?
La Chimera (2023), by Alice Rohrwacher. This dreamy, dirty, Italian 90s vibe film about a guy with a mystical gift for finding long-sealed tombs will take you away from your worries for about two hours.
What film do you think everyone should have seen?
Songs From The Second Floor (2000), by Roy Andersson. This man’s work achieves the impossible: being existential and funny at the same time.
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