Camp + King on how Gen Z is changing nostalgia

December 5, 2022

When Gen Z becomes nostalgic for trends that sparked barely a year ago, what does that mean for brands trying to tap into the “true” meaning of nostalgia? With the younger generation redefining “nostalgia,” retro styles and vintage fonts may not be cutting it. 

Camp + King’s Julia Cuddy talks about redefining the “nostalgia timeline,” and ever-changing microtrends, on LBB.